Microsoft and Sony will be more competitive than ever in 2010 with their Xbox 360 and PlayStation consoles, respectively. With the price gap closed and exclusive games more competitive than ever, next year’s console wars will be terribly interesting to watch. Microsoft director of product management Aaron Greenberg told Gamasutra three reasons he believes his console will do better than Sony’s:
We will do three things well. One, we will continue to offer a better value on hardware pricing. We will continue to remain $100 cheaper than PS3. Two, we will have more games, more blockbuster exclusives, no matter the genre. Three, you add all of the entertainment and social network. That’s our focus, to keep adding more and more value. Consumers vote with their dollars, and so far it’s been paying off, and we feel confident about next year as well.
I agree on his first point; Microsoft will continue to sell Xbox 360 Arcade systems, simply because people are attracted to the price point and don’t realize that you need to buy a bunch of other accessories to make it fully functional. For games, I haven’t seen anything that indicates that the Xbox 360 will have better exclusives. That could change at E3, of course. As for value-added features, I’m sure there are some people that will buy an Xbox 360 over a PlayStation 3 because the former’s social-networking features are marketed better, but is it really a significant number? *shrug*
I’m not going to pretend to be a highly paid analyst from Wedbush Morgan, but I will ask you to channel your inner Michael Pachter. Do you think the race between the PS3 and Xbox 360 will be close? Who will win when the dust settles?!?
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