What other industries promote publishers over creators? Do you walk into a movie thinking, “Oh sweet! This is a Fox Searchlight film. They’re awesome!” Do you buy music thinking, “Oh man, I love Jive Records! This is going to be great stuff!” What I really want to know is…are you going to go my way? No wait, that’s not right. I meant, are publishers still getting too much credit these days?
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One of my biggest pet peeves when I first got into this business (in the ’90s *gasp*) was that publishers got way more credit than developers. Things have certainly gotten better and more people are aware of the companies that actually make the games they play…but it’s still not where it should be. I don’t mean to piss on the hard work that publishers do, but it seems ridiculous to me that they get top billing and more credit than creators do.
For example, let’s say I search for Mass Effect 2 on Amazon and GameStop. The search results will show the game, what platforms it’s available for, and the publisher (Electronic Arts). The excellent developers at BioWare do not get credit that appears right away. A general customer that’s not familiar with developers will think, “I know these guys. They make Madden NFL Football and Tiger Woods PGA Tour.” It’s stupid and misleading and — most of all — disrespectful to BioWare.
Reading comments about Bethesda’s Rogue Warrior showed me that even enthusiast gamers don’t know the difference between publishers and developers. I’ve seen a lot of complaints on the game that were all, “I can’t believe Bethesda went from making Fallout 3 to this piece of crap!!!” The problem with statements like that is that Bethesda didn’t “make” the game. Rebellion did.
What other industries promote publishers over creators? Do you walk into a movie thinking, “Oh sweet! This is a Fox Searchlight film. They’re awesome!” Do you buy music thinking, “Oh man, I love Jive Records! This is going to be great stuff!” What I really want to know is…are you going to go my way? No wait, that’s not right. I meant, are publishers still getting too much credit these days?