
EA has been getting a lot of heat for its Online Pass, also known as “the $10 solution” that combats used-game sales. While it’s clear that it makes money for publishers and indirectly benefits developers, it also limits consumer choice and hoses retailers. EA Sports president Peter Moore explained the reasoning behind Online Pass to MCV and the his words were…interesting:
Online Pass is a way for us to frankly bring more digital experiences quicker. If it is going to be successful, it is up to us to create compelling, fresh, 365-days a year, digital experiences. And there is a cost to serve that we deserve to get paid for.
What our consumers are telling us, and the growth that we are seeing, is that the preference now is not to buy lots and lots of games, but to spend more money on fewer games. In fiscally challenging times, maybe a gamer won’t buy three games anymore, maybe they’ll buy two and spend the other $60 or £30 on extendable content, on experiences they know they love, rather than taking the risk on another product.
The first paragraph is reasonable, though certainly arguable. The second paragraph is just a bunch of crap. In a “fiscally challenging” time, EA’s strategy is to make games more expensive and less accessible? Really?!? My budget has been limited lately and I’m definitely buying less games. I’m definitely not spending more money on less games.
I have a ton of respect for Moore. He’s smart, approachable, and one of the coolest execs in gaming, but I can’t back his stance on Online Pass. I’d love to hear what you think of Moore’s comments. Shout it out!
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