While analysts have been pounding EA’s 2009, the company is trying to maintain a hopeful facade, saying that this year was a transitional period. EA CEO John Riccitiello believes that it’s all part of moving to a digital future. Take a look at some of the things he said to Gamasutra:
My kids are still listening to music even though Tower Records is gone.
We felt that the company we want to be had 1,500 fewer jobs dedicated to packaged goods.
We’re trying to become a company that looks more like a direct-to-consumer business.
While experts continue to debate when digital distribution will be the norm (not the Norm from Cheers), there’s no doubt that it will eventually become the standard (as the excellent Chris Taylor noted). It’s certainly something that videogame publishers will have to adjust to. I’m sure EA will still be a dominant name when that time rolls around, but I wonder if it will ever be as dominant as it once was. I also wonder which kings digital distribution will dethrone and which new kings it will crown.
What are your thoughts on how digital distribution will change the videogame publisher landscape?