Amazon has launched a streaming music and an online storage service called Cloud Player and Cloud Drive, respectively. Cloud Drive allows users to store music and other files in the cloud (duh). Music can be streamed to any PC or Google Android phone via Cloud Player. The free version of Cloud Drive comes with 5GB of storage. Users can purchase additional space or purchase a digital album, which bumps their total to 20GB.
This is a bold and exciting move by Amazon. While the company’s MP3 store does well, it’s still way behind Apple iTunes. Offering cloud services (not to mention generally lower prices) could help attract more customers away from Apple. Both Apple and Google are known to be readying cloud-based music-services. Amazon has beaten its competitors to the punch and there’s always something to be said for being first.
Furthermore, Cloud Player looks like another facet of Amazon’s future Android strategy. Last week I speculated that Amazon will almost definitely have Amazon-branded phones and tablets running Google Android. Can you picture an Amazon Android phone with perfect integration of Amazon’s Android Appstore and Cloud Player? Wouldn’t a phone or tablet that offered simple purchasing of Amazon goods — both digital and physical — be a potentially huge moneymaker for the company? It seems so brilliant…and scary.
Let me know what you think of Amazon’s Cloud Player and Cloud Drive (please). Are they services you’d definitely use? Or does music in the cloud not interest you?






