Amazon’s Android Appstore already offers a compelling alternative to the Google Android Market by giving away paid apps daily. Amazon’s Android Market competitor has gotten even more interesting with its “test drive” feature. This nifty bit of code allows you to try and experiment with an app from a PC using a virtual phone. Allowing users to tinker with possible purchases should lead to higher buy rates. At the very least, it keeps customers on the Amazon site, which can lead to all sorts of purchases.
If you have a chance, check out test drive on the Amazon Android Appstore. I think it’s a fantastic feature that further differentiates the Amazon Android Appstore from the Google Android Market. How about you?