
In case you haven’t noticed, the economy is crap, which is hurting several game publishers, including giants like Electronic Arts. While every publisher is looking to get leaner and meaner, one of the platforms that has been successful for EA is Apple’s iPhone/iPod Touch. EA CEO John Riccitiello said:
The traditional packaged goods business has been a little challenged so far this year. The other end of the world, online games that you download, games you get by the way of iPhone for example, that totally digital business is up so strong that it’s off-setting the challenge we see at retail.
I want to point out the number one grossing application on iPhone now is Beatles: Rock Band.
The iPhone/iPod Touch game market, while extremely competitive, is one of the most potentially lucrative segments of the business. Development costs are low, the installed base is tremendous, and the price point is feasible for impulse purchases. It will be interesting to see if more big publishers turn to the iPhone while the economy is still in the toilet.









