It was disappointing to see Nintendo of America president Reggie Fils-Aims speak out against so-called “garage developers”. Some of the most innovative products have come from…
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Some of the best software in the world was created by a bunch of kids in a dorm room or a handful of friends in a garage. Sometimes small, independent groups lead to world-changing innovations. Just look at companies like Apple, Facebook, etc. With that spirit in mind, it was disappointing to see Nintendo of America president Reggie Fils-Aime speak out against so-called “garage developers”. In a recent interview with Gamasutra he said:
I would separate out the true independent developer vs. the hobbyist. We are absolutely reaching out to the independent developer. Where we’ve drawn the line is we are not looking to do business today with the garage developer. In our view, that’s not a business we want to pursue.
On one hand, managing and reaching out to “garage developers” would cost a lot of money and consume a lot of time. There’s no guarantee of finding a pearl in a sea of indie developers. From a business perspective, I totally understand where Fils-Aime is coming from.
That said, I believe that he chose his words poorly (which is surprising for such a smooth talker). He made Nintendo appear snobbish, as if the company looks down on small developers. His comments fed into the belief that Nintendo is anti-innovation when it comes to third parties. For a company that has a poor track record with third-party developers, why alienate puppies that could grow up to be pit bulls that will bite you in the ass? I also bet there are some people in dorm rooms and garages that no longer dream of making Nintendo games because of what Fils-Aime said.
What do you think of Reggie’s comments? Is he just talking about smart business? Or is he sending a negative message to aspiring developers?