Last Friday’s Apple iPhone 4 antenna press conference was amazing. Steve Jobs put on a masterful performance to quell the rage generated by tech bloggers over the company’s flagship device. I learned so much from watching the presser. Here are five nuggets of knowledge I extracted from Apple’s event.
1) Apple Loves You — I lost count of how many times Steve Jobs said that Apple loves its customers and loves making its customers happy. For a few seconds, I stopped seeing Jobs on stage and saw WWE Brother Love instead. It was mushy and gushy, but like so many love affairs it was also conditional. Apple loves its customers so much that it will give them free cases…but only until September 30th.
2) The iPhone Antenna Issues are Overblown — I agree with Jobs’ point that this issue is overblown. That’s just the nature of Internet reporting these days. The major tech blogs have been posting multiple stories on the iPhone 4’s antenna woes every day for the last few weeks. Out of the three-million consumers that have purchased the iPhone 4, the reception issues only affect a small percentage.
3) The iPhone Antenna Issue is More Serious Than Apple Will Admit — Jobs was simply brilliant at spinning the issue and some of you have already bought it. The Apple Care number of 0.55 percent is absolutely meaningless. That’s the percentage of iPhone customers that have complained, not the percentage that experienced reception issues. Some people never call to complain about any issue. A lot of Apple users followed the issue closely and knew that calling Apple Care wouldn’t solve anything.
Jobs also made the “one additional dropped call out of 100” seem small, when in reality it’s a significant number. According to one expert, the typical phone drops 1.5 calls per 100. If the iPhone 4 drops one additional call per 100 than the 3GS, that’s a sizable increase in terms of percentage.
Illustrating the “death grip” on other phones was another clever trick. Apple didn’t say where the test was being held or show an iPhone 4 for comparison. Furthermore, you don’t even need the full “death grip” to interrupt signal on the iPhone 4. Several videos have shown that a strategic poke will muck with the signal…which means Hulk Hogan’s finger poke of doom works on the iPhone 4 and Kevin Nash.
4) Apple Tests iPhones with Cerebro — I was blown away by the pictures of Apple’s antenna design and test labs. Covering tech and gaming for more than a decade, I’ve seen some really impressive labs, but Apple’s blew them all away. It’s totally Cerebro from the X-Men comics and movies. Just awesome.
5) It Doesn’t Matter What You Think! — Steve Jobs should have borrowed one of The Rock’s catchphrases and screamed, “It doesn’t matter what you think!!!” at the press. Ultimately, it doesn’t what any of us think of the issue. Apple is going to sell millions of iPhone 4 units no matter how big or small you think the antenna problem is. At best, the antenna debacle is just an annoying bump on the road. The iPhone 4 is a fantastic product with one pretty big flaw that most consumer will ignore.
Anyway, that’s what I learned. What did you pick up from the “antennagate” press conference?