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Apple is holding a press conference on Friday morning regarding the iPhone 4. The company has already sold millions of iPhone 4 units, but it can’t escape the negative attention it has been getting due to the phone’s reception issues. Earlier in the week Consumer Reports rescinded its iPhone 4 recommendation based off of the reception problems and Apple killed any discussion of the findings in its official forums. The issue has become so mainstream that it has been discussed on shows like Countdown with Keith Olbermann and the Late Show with David Letterman.
Most tech writers have guessed that Apple will address the issue once and for all at Friday’s presser, but what exactly will the company do? A recall would incredibly damaging and expensive. Giving Apple Store credit for a free bumper would cost a helluva lot less, but still an admission of guilt. Perhaps the reception problem will be addressed and followed up with a big announcement that will help people overlook the situation. Before I get to your predictions, I want to leave you with the hilarious words of Fake Steve Jobs:
We will never, ever, ever do a recall. No way. The stain of a few gripers we can deal with. The stain of a recall is something that takes years — years — to overcome. In our business it would be fatal. We would never recover.
So, no. We’ll keep shipping the f***ed-up phones, and we’ll continue to insist that they are the best phones in the world with the best antenna that has ever been invented for any mobile device. We’ll keep running syrupy ads showing deaf mutes waving at each other over FaceTime.
That last line killed me. I had to share it with you.
Anyway, what do you think Apple will do this Friday? Do you think its reputation will take a long-term hit? How about its stock price? Predict away (please)!