I’m truly amazed by the rise of WWE Zack Ryder. He went from one of Edge’s two indistinguishable sidekicks to one of the most over wrestlers in WWE today. The crowd reactions he has been getting for the last few months have been phenomenal. The amazing part is that it wasn’t an outstanding match or a strong push by corporate that got Ryder over. It was his sharp use of YouTube and Twitter.
Ryder wasn’t getting enough match time to show what he could do in the ring. He also wasn’t getting great material to work with from WWE’s writers. He took the initiative to develop his character through a series of YouTube videos called Z! True Long Island Story and reach out to fans via Twitter. It completely worked. The fans connected with him, probably because it’s easy to see how much he cares and how badly he wants to succeed. He took his character to a new level with YouTube in a way that WWE television wouldn’t allow. It’s a great success story that shows how powerful social networking services can be.
What do you think of the Zack Ryder phenomenon? Are you impressed that hard work and social networking has made him one of the most popular WWE Superstars in 2011? Also, woo woo woo! You know it!!