The Phenomenon of Zack Ryder

I’m truly amazed by the rise of WWE Zack Ryder. He went from one of Edge’s two indistinguishable sidekicks to one of the most over wrestlers in WWE today. The crowd reactions he has been getting for the last few months have been phenomenal. The amazing part is that it wasn’t an outstanding match or a strong push by corporate that got Ryder over. It was his sharp use of YouTube and Twitter.

Ryder wasn’t getting enough match time to show what he could do in the ring. He also wasn’t getting great material to work with from WWE’s writers. He took the initiative to develop his character through a series of YouTube videos called Z! True Long Island Story and reach out to fans via Twitter. It completely worked. The fans connected with him, probably because it’s easy to see how much he cares and how badly he wants to succeed. He took his character to a new level with YouTube in a way that WWE television wouldn’t allow. It’s a great success story that shows how powerful social networking services can be.

What do you think of the Zack Ryder phenomenon? Are you impressed that hard work and social networking has made him one of the most popular WWE Superstars  in 2011? Also, woo woo woo! You know it!!

Author: RPadTV


6 thoughts on “The Phenomenon of Zack Ryder”

  1. I haven't actually watched the WWE is a while, so no comment.

    However I did get my hands on WWE '12, and I'm kinda torn. I don't like the new control scheme at all. The old analog controls were much more intuitive. I'm sure I'll get used to it eventually, but I've been playing wrestling games FOREVER and I had to kick the difficulty down to Novice just to get even a basic handle on the new control scheme. No bueno.

    Also, RtWM is pretty crappy. There are more prescripted run-ins than Vince Russo could shake a stick at. It reminds me of everything that made me stop watching WCW near the end.

    On the other hand, the customization options are incredible, and WWE Universe mode is still a ton of fun. I just wish they'd improved upon some of the things they already with the rest of the game instead of scrapping it altogether.

    1. I'm actually really digging the create a brand function.

      I put all the divas into a faction and brought back GLOW. I would make the arena, but I don't want to make that Brut logo that was in the center of the ring, and more importantly, none of the custom arenas look anything close to that seedy ass bar GLOW was filmed in.

      I'm probably going to do it anyway and upload it for community praise, despite the fact that the servers are the worst I've ever come across.

      1. The servers are pure crap, aren't they?

        I've been sick all holiday weekend and have more or less curled up with WWE '12 & Skyrim all weekend. When not doing that I've been watching my wife play Skyrim.

      2. That's only debatable if you believe that they actually need to work in order for them to be considered crap. One could argue that it needs to work like crap in order to be crap. If it doesn't work, then laws of causality would rule that it then indeed cannot work like crap.

        I guess I'm saying… I'm not even sure it's a server at this point. For all I know, THQ has a bunch of ethernet cords sticking in a cheese sandwich somewhere.

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