In a tremendous move with all sorts of implications, Activision and Bungie have closed on a 10-year publishing-agreement. Here’s a snippet from the press release:
They have entered into an exclusive 10-year partnership to bring Bungie’s next big action game universe to market. Under the terms of the agreement, Activision will have exclusive, worldwide rights to publish and distribute all future Bungie games based on the new intellectual property on multiple platforms and devices. Bungie remains an independent company and will continue to own their intellectual property. Additional terms of the agreement were not disclosed.
The partnership is brilliant for Activision on several levels. It helps take attention away from nasty legal battle with its former Infinity Ward employees. It also replaces the talent lost from Infinity Ward creators jumping to Respawn. Since Infinity Ward clearly isn’t going to be the powerhouse studio it once was, Activision needed to replace it with another top-notch studio. Bungie is one of the few studios that can match the quality and success that Infinity Ward brought to the table. There are many gamers that would argue that Bungie makes better games.
As for Bungie…well, it has a partner with a boatload of money and global marketing muscle. Gamers will also see its titles on multiple platforms, which will be huge.
Naturally, I want to hear your thoughts on the partnership. Let ’em fly (please)!
world warriors in a high-school drama. Screw Glee. I want to watch more Street Fighter High! Highlights include a Ryu vs. Ken football rivalry, C. Viper dealing with teen pregnancy, Sakura’s crush on Ryu, Ryu’s crush on Chun Li, Chun Li’s crush on Guile, Cammy and Juri being the new girls in school, and Blanka not being able to get a date.