Batman vs. The Joker, Goku vs. Vegeta, Steve Jobs vs. Bill Gates, Ash Ketchum vs. Gary Oak — these are all examples of classic rivalries that will be waged until the end of time. Should Apple vs. Nintendo be added to that list? According to The Times Nintendo no longer views Microsoft and Sony as its primary competition. Instead, it sees Apple as the biggest threat:
Welcome to Coffee Talk! Let’s start off the day by discussing whatever is on your (nerd chic) mind. Every morning I’ll kick off a discussion and I’m counting on you to participate in it. If you’re not feelin’ my topic, feel free to start a chat with your fellow readers and see where it takes you. Whether you’re talking about videogames, Paul Daley’s awesome sucker punch at UFC 113, Paul Williams and Kermit Cintron reenacting the WWE Royal Rumble, or the brilliance of Intelligentsia’s Los Inmortales El Salvador Finca Matalapa Guayabo, Coffee Talk is the place to do it.
Batman vs. The Joker, Goku vs. Vegeta, Steve Jobs vs. Bill Gates, Ash Ketchum vs. Gary Oak — these are all examples of classic rivalries that will be waged until the end of time. Should Apple vs. Nintendo be added to that list? According to The Times Nintendo no longer views Microsoft and Sony as its primary competition. Instead, it sees Apple as the biggest threat:
Satoru Iwata, the Nintendo president, is understood to have told his senior executives recently to regard the battle with Sony as a victory already won and to treat Apple, and its iPhone and iPad devices, as the “enemy of the future”.
Those comments are a stark contrast from Iwata’s previous statements. In the past he dismissed Apple as competition and brushed off the iPad as just a big iPod. (I wonder why nobody asked, “Then what the hell is the DSi XL?”)
While I think Apple and Nintendo do compete, the overlap isn’t 100 percent. Obviously the Nintendo DS reaches a younger audience than the iPhone, while Apple’s products reach an older audience. (If you’re a parent that has armed your child with a 32GB iPhone then kindly smash your head on a brick wall seven times.) Still, I can’t see Nintendo dismissing Sony like that. Sony has ruled the console world before and all it takes is one great product backed by great marketing to take it back.
What do you think of these provocative comments? Has Nintendo passed Microsoft and Sony by? If so, is Apple really its primary rival? If not, is it foolish to dismiss competitors that could swiftly strike back? I miss having a rival! I’m going to go find bleahy and hit him.