I got to see the dark side of a big product launch as I was snapping pictures and getting quotes for a magazine article on the iPad 2 launch. At two Los Angeles Apple Stores, I interviewed a bunch of people that…
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The launch of a hot consumer electronics device always leaves thousands of people happy…and thousands of people disappointed, angry, or sad. I got to see the dark side of a big product launch as I was snapping pictures and getting quotes for a magazine article on the iPad 2 launch. At two Los Angeles Apple Stores, I interviewed a bunch of people that waited in line for hours and were not able to get the iPad 2 model they wanted. All of them were pissed off about wasting their time.
Even online shoppers were angry. When the iPad 2 launched a tad before 1:00AM on March 11, 2011, it had an estimated ship date of three to five days. After a couple of hours the wait increased to three to four weeks. People that were hoping to avoid lines at retail stores on day one now had the lovely option of waiting until April for an iPad 2. To be fair, I’m pretty sure that the estimated ship dates are being exaggerated so that Apple has some wiggle room. Additionally, new iPad 2 shipments should be arriving daily to Apple Stores, Best Buy, AT&T stores, Verizon stores, etc., so brick-and-mortar supply should be reasonable before April.
The bottom line (which is funny for Coffee Talk 3:16) is that while hundreds of thousands of people are happy with their new iPads, there are thousands of people that are pissed off with the way Apple handled the launch.
Out of curiosity, what was your worst launch experience? Did you wait in line for a PlayStation 2 or an iPhone 3GS? Did you scour online retailers to get a new console when stores were sold out? Or have you never had a launch experience since you were happy to wait until you didn’t have to jump through hoops to get product? Kindly share your worst launch experience in today’s Coffee Talk!