THQ CEO Brian Farrell told CVG that games will likely be cheaper in the future, but with more downloadable content. He believes that the initial version of the game will cost between $29 to $39, but more and more features will be downloadable add-ons. He told CVG:
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THQ CEO Brian Farrell told CVG that games will likely be cheaper in the future, but with more downloadable content. He believes that the initial version of the game will cost between $29 to $39, but more and more features will be downloadable add-ons. He told CVG:
I’m a big believer in monetising under the curve, so we capture that $29 to $39 user no matter what, and a person that wants to spend $100 on the product can do so as well. I think that’s the future of gaming — whether it’s this model or a take on the free-to-play model. It’s where our industry is going.
I’m not sure if this is where the industry is going, but I can see publishers experimenting with it in certain genres. I also see enthusiast gamers getting extremely angry about this practice…and doing nothing about it.
What do you think of this business model? Would you mind getting a stripped down version of a game for less money? Do you care that more features would have to be purchased online? Is this smart business? Or is it Kotickian?