How Will Sony Market the NGP?

The upcoming battle between the Nintendo 3DS and Sony NGP will be determined by the marketing — specifically how well Sony is able to convey the capabilities of its system. Remember the first few years of PS3 marketing? They sucked. The commercials, ad campaigns, etc. were wonderfully stylish spots…that didn’t say much and confused the audience. Sony has stepped it up a notch — especially with the excellent Kevin Butler commercials — but the challenge remains.

Nintendo will have a relatively easy time marketing the 3DS. The biggest and most obvious differentiator is its 3D graphics. That’s easy to sell and easy for the audience to understand, particularly casual gamers.

On paper, the NGP is much more diverse and capable, but also much harder to explain in comparison to its competitor. It has a high-resolution five-inch screen with OLED technology. It has a wonderfully advanced CPU and GPU. It has potentially fascinating social features. All of these things are more difficult to explain than 3D graphics — especially to the general consumer.

How do you think Sony will market the NGP? Will it have to outspend Nintendo in order to get consumers to understand why it’s so powerful? Will Sony learn from its mistakes with the PS3 and convey a clear message with the NGP? If you worked for Sony marketing, what aspects of the NGP would you highlight?

Coffee Talk #293: Nintendo 3DS vs. Sony NGP Poll

Now that you’ve had a day to think about what the Sony NGP brings to the table, I wanted to see which 2011 portable gaming system you prefer. Based on what you know so far, would you rather have a Nintendo 3DS or a Sony NGP?

Welcome to Coffee Talk! Let’s start off the day by discussing whatever is on your (nerd chic) mind. Every morning I’ll kick off a discussion and I’m counting on you to participate in it. If you’re not feelin’ my topic, feel free to start a chat with your fellow readers and see where it takes you. Whether you’re talking about videogames, Lea Michele pegged to sing “American the Beautiful” at the Super Bowl, if puberty will derail Justin Bieber’s career, or Charlie Sheen believing he’s immortal, Coffee Talk is the place to do it.

Now that you’ve had a day to think about what the Sony NGP brings to the table, I wanted to see which 2011 portable gaming system you prefer. Based on what you know so far, would you rather have a Nintendo 3DS or a Sony NGP? Kindly take today’s poll and explain your answer in the comments section.

[poll id=”99″]

List of Games in Development for Sony NGP

In addition to Hideo Kojima showing off Metal Gear Solid 4, Tim Sweeney showing off Unreal Engine III, and Jun Takeuchi showing off Lost Planet 2 on the Sony NGP, several games in development were shown or discussed at today’s Sony presser. Here’s the list…

In addition to Hideo Kojima showing off Metal Gear Solid 4, Tim Sweeney showing off Unreal Engine III, and Jun Takeuchi showing off Lost Planet 2 on the Sony NGP, several games in development were shown or discussed at today’s Sony presser. Here’s the list by way of PlayStation Blog:

  • Killzone
  • Uncharted
  • WipEout
  • LittleBigPlanet
  • Call of Duty
  • Resistance
  • Little Deviants
  • Hot Shots Golf
  • Reality Fighters
  • Gravity Daze
  • Smart As
  • Broken
  • Hustle Kings

Any of these games excite you?

Source

Coffee Talk #292: 3DS vs. NGP is the Same Fight…But Different

The upcoming round of console wars feels a bit familiar. Based on what you know so far, how do you think the upcoming portable console war will play out? Will Nintendo’s…

Welcome to Coffee Talk! Let’s start off the day by discussing whatever is on your (nerd chic) mind. Every morning I’ll kick off a discussion and I’m counting on you to participate in it. If you’re not feelin’ my topic, feel free to start a chat with your fellow readers and see where it takes you. Whether you’re talking about videogames, Roger Federer falling at the Australian Open, 15-year olds dominating American Idol (so far), or looking forward to seeing Jay Mohr, Coffee Talk is the place to do it.

Before I start today’s column, please remind me to never switch to a new keyboard the same night a console company unveils new hardware. That was…not so smart. Anyway, the console wars have heated up with Nintendo’s announcement of the 3DS’ global launch dates and Sony unveiling the (codename) NGP. As I mentioned back in September 2010, this is going to be an amazing year for portable gaming.

The upcoming round of console wars also feels a bit familiar. I had an exchange with my friend Giant Bomb Jeff about the matter. He said, “It’s still kind of crazy to see Sony go tech and Nintendo go quirk considering how it all panned out last time.” I replied, “I see it as Sony being the electronics company and Nintendo being the game company. They gots roots!” On several levels, it’s the same story as before. Sony has the superior tech and third-party partnerships. Nintendo has the more obvious gimmick and beloved first-party games. Yet these wars have played out differently in the past. PlayStation vs. Nintendo 64, PlayStation 2 vs. GameCube, PlayStation Portable vs. Nintendo DS, and PlayStation 3 vs. Nintendo Wii were all very different battles. How do you think Nintendo 3DS vs. Sony NGP will pan out?

Certainly it’s too early to tell…but it’s still fun to see if you can do a better job than Michael Pachter. Based on what you know so far, how do you think the upcoming portable console war will play out? Will Nintendo’s longtime dominance in the handheld space and eye-catching 3D gimmick help the company maintain its dominance? Or will Sony’s modern social features, motion controls, and superior hardware win the day? Perhaps you’ll go with the safe option of predicting that the Nintendo 3DS will do worse that the Nintendo DS while the NGP will perform better than the PSP? Put on your videogame analyst hat and let me know (please)!

The Sony NGP’s Software, Social, and Motion Features

In addition to sporting some really impressive hardware, the Sony NGP boasts some interesting software, social, and motion-control features. Some are improvements on the original PlayStation Portable, others are extensions of Sony’s work on the PlayStation 3, while others are brand-spanking new. Let’s cut apart Sony’s press release and examine several of these features.

Interface
NGP incorporates a beautiful multi-touch 5-inch organic light emitting display (OLED) as the front display. A high-performance CPU / GPU combined with OLED enables rich, visually striking graphics never seen before on a portable entertainment system, for both games and other digital entertainment content. The new system also incorporates a unique multi-touch pad on the rear, and together with the front touch display, NGP offers new game play allowing users to interact directly with games in three dimension-like motion, through “touch, grab, trace, push and pull” moves of the fingers.

The multitouch display was an automatic. That’s just the way the world works now, thanks to the popularity of iOS devices. What’s super interesting here is the touchpad on the back. Developers have diverse and unique input methods to work with thanks to the combination of traditional game controls and a touchpad. I see someone like Hideo Kojima or Tetsuya Mizuguchi doing something very cool and very creative with the touch controls. I believe that touch on the NGP has more potential than the Nintendo 3DS’ 3D display, but I also see the potential being tougher to harness.

LiveArea
Every game title for NGP will be provided with a space called “LiveArea” where users can share the fun and excitement with other players. Users will have access to the latest information of games provided from SCE and 3rd party developers and publishers through PlayStation Network. Additionally, NGP users will be able to view an “Activity” log that is constantly updated with accomplishments from users who are playing the same game, which in turn can trigger active real-time communication among users.

I hate to sound like a San Francisco tech snob, but the “social discovery” aspect of LiveArea is the most interesting feature here. As far as the social aspect of console gaming goes, Sony has lagged behind Microsoft and its excellent Xbox Live service on home consoles. On handhelds, Sony has a chance to nail one of Nintendo’s few weaknesses on the portable front.

Near
SCE will also provide location-based services on NGP as part of the basic features utilizing PlayStation Network. The new application called “Near,” developed specifically for this service and the network, will be pre-installed in the system to let users find out what their friends in the vicinity are playing now or what they were playing recently. Users can meet their friends and new players virtually, regardless of what games they are playing, simply by sharing their game information across different dimensions of time and distance.

This is a really smart, really sharp feature that’s borrowed from the world of smartphones. Location-based services are the hotness in the mobile world. If millions of smartphone owners are using location-based services then millions of gamers will use them too. I really love how modern and forward-thinking Sony is being here, especially in comparison with Nintendo’s relatively conservative approach with the 3DS. Hmmm, I want to do a fourquare check-in with an NGP.

New Game Medium
NGP adopts a new game medium, a small flash memory based card, dedicated for NGP software titles. Taking advantage of the flash memory feature, this innovative card can store the full software titles plus add-on game content or the game save data directly on to the card. By adopting flash memory based card, SCE will be able to provide game cards with higher capacity in the future, allowing developers to store more game data to deliver rich and immersive games.

Wait, people didn’t love UMDs?!? Just kidding. I knew that Sony wasn’t going fully digital with its next portable system. Too many countries aren’t ready in terms of Internet infrastructure…and even some of the ones that are have ISPs that make a digital future difficult. I’m thrilled that Sony went with solid-state storage instead of optical. I’m doubly thrilled that the company appears to0 be prepping for a future where gamers download DLC directly to a cartridge.

Camera, Motion
NGP will also come equipped with two cameras on its front and rear, as well as three motion sensors, gyroscope, accelerometer and electronic compass, all of which are designed to enable users to enjoy the world of entertainment that is linked with real life experiences.

The cameras were a given. Video chat and facial recognition are simply modern features. I’m more interested in the motion controls. Sony has done some fine work with the PlayStation Move and it will continue to promote motion with the NGP. What’s really interesting is that it gives developers yet another tool to play with. Imagine a Mizuguchi or Kojima game that uses traditional controls, touch controls, and motion controls?!? There are some really exciting creative possibilities here!

Bottom Line: Yeah, I realize that these features aren’t for everyone, but I love that they broaden the NGP’s appeal. I really love that game creators have all sorts of cool tools to work with. The NGP has the potential for some of the most unique and innovative games ever made. Between the various input methods and its extensive social features, the NGP can blend the best aspects of traditional console gaming, social gaming, and mobile gaming…if the right developer puts it all together. That’s a pretty big “if”, but I’m super jazzed to see if someone can pull it off.

PlayStation Suite Brings PSone Games to Android, NGP

At a recent press event, Sony Computer Entertainment Inc. revealed PlayStation Suite for Google Android and the Sony NGP handheld console. PS Suite will be available later this year for phones running Google Android 2.3 (Gingerbread) or later. I’ve known for a while that the upcoming PSP Android Phone will be initially limited to PSone games, but never found a source that would let me reveal it in an article. The presser took care of that problem. Here’s the official word:

In providing the PlayStation experience on Android based portable devices, SCE will commence a “PlayStation Certified” license program for hardware manufacturers. Through this program, SCE will offer necessary support, including development support as well as logo licensing, to ensure the delivery of PlayStation quality experience across various devices.

On the software front, SCE plans to provide PS Suite content within this calendar year, starting with original PlayStation games (PS one classics) that will allow users to enjoy “PlayStation quality” gameplay on their Android based portable devices. SCE also plans to open PlayStation Store where users will be able to download content in an easy to use environment, directly via the Android based portable devices. Moreover, SCE will provide a new game development environment in an effort to ensure new and compelling content is delivered on PS Suite, which will also offer opportunities for a wider base of developers and publishers to further expand their business on various portable devices.

The release of PS Suite will help patch one of Android’s glaring weaknesses: gaming. Some of you are thinking, “Yeah, but they’re old games!” To which I say, “So the hell what?!?” While I’ve enjoyed several iOS games, as an enthusiast gamer I much rather play a classic PSone game with depth. Besides, there are enough casual PSone games that will satisfy Android users looking for those kinds of experiences.

PS Suite will also give the platform’s detractors another chance to cite the fragmentation “issues” of the platform. That said, I would bet a large amount of money that it won’t be nearly as much of an issue as the press makes it out to be. I suspect that by the time it’s released, the majority of Android phones that are capable of using PS Suite will be running Android 2.3. That percentage would be even higher if you eliminated Samsung’s glacial update pace (I kid, I kid). The more legitimate fragmentation concern is how (if?) touchscreen-only phones will handle PS Suite games.

Despite any fragmentation problems, I believe that this is a huge move for Android gaming. How about you? Does the potential of PS Suite make Android a more attractive and well-rounded platform? Do you think fragmentation will be a problem for the PS Suite initiative?

Reflections on the Sony NGP’s Hardware Capabilities

Now that you’ve had a look at the Sony’s NGP’s specs, let’s examine the overall hardware offering. For years I’ve been hearing gamers complain about…

Please be sure to click the YouTube video above before you start reading this article. It adds ambiance. Ready?!? Now that you’ve had a look at the Sony’s NGP’s specs, let’s examine the overall hardware offering. For years I’ve been hearing gamers complain about the PSP’s lack of a second analog stick; the NGP addresses this issue…but the hardware is so much more. Let’s break it down.

Five-Inch OLED Screen: While the size of the NGP’s screen trumps the 4.3-inch display on the PSP and 3.8-inch display on the PSPgo, the tech is probably the more interesting issue here. The PSP uses a TFT LCD display, while the NGP uses the considerably different OLED technology (similar to what’s used in the Samsung Fascinate). OLED offers better viewing angles, superior contrast, potentially improved battery life, and richer colors…but there are some caveats.

While OLED definitely has a brighter appearance than LCD, color snobs feel that the tech produces over-saturated and over-pronounced colors — particularly reds, blues, and purples. OLED and LCD screens consume roughly the same amount of power when displaying white and bright colors. When the screen displays black and dark colors, OLED has a power-saving advantage.

It would be wise for Sony to use dark colors for as many UI elements as possible and encourage its development partners to do the same. It’ll really help the battery life. While purists have issues with OLED’s color output, most consumers don’t have a problem with it and many of them prefer it over 100 percent accurate reproduction. It’s kind of similar to how many consumers prefer the overly warm pictures produced by Sony’s consumer digital cameras over the more accurate ones taken with Canon’s consumer-level goods.

(Random story: A friend and I were snapping pictures in London. My Canon accurately displayed the dreary weather. His Sony made it look like Jamaica.)

ARM Cortex A9 and SGX543MP4+: There’s some crazy, crazy power in the NGP. The ARM Cortex A9 used here is quad-core, as opposed to the dual-core variant being used in the Nvidia Tegra 250. Depending on the clock speed Sony chooses for this baby, it should trounce Tegra 250 products in terms of power and efficiency. Keep in mind that Tegra 250 products (Motorola Xoom, Motorola Atrix, Motorola Droid Bionic) are shipping within the next few months, while the NGP is a holiday 2011 release. Of course you’d expect a device released in the second half of the year to pack better tech than what’s released in the first half of the year.

As for the graphics chip, the PowerVR SGX543MP4+ is basically a multi-core version of the SGX found in the iPhone 4, iPad, Samsung Galaxy S phones, etc. Android enthusiasts will recall Samsung’s Hummingbird processor trouncing the competition in terms of graphics. The PowerVR chip was the reason why. Roughly a year later, gamers will reap the benefits of a multi-core version of that chip.

When you put it all together, do you get PlayStation 3-level graphics as rumored? Of course you don’t…but I expect the NGP to produce visuals that are close. Like I said earlier in the month, “I’m sure the PSP2 will serve up visuals that are comparable to what the PS3 offers. I’m also sure that the PSP2’s best graphics will be less impressive than the PS3’s best.”

Wrapping it Up: I hope this article gave you a better understanding of the Sony NGP’s power potential. While others are trying to dazzle you with sheer specs and telling you something is awesome simply because it’s quad-core (which is admittedly kind of awesome in a handheld console), I wanted to help you understand the relative value of an OLED screen, an ARM Cortex A9, and an SGX543MP+. If you have any questions, fire away in the comments section (please).

Sony NGP (PSP2) Photos and Specs

Sony Computer Entertainment Inc. has announced the successor to the PlayStation Portable — meet codename NGP (next-generation portable)! Before I start editorializing about the system, I wanted to arm you with specs and photos.

Sony Computer Entertainment Inc. has announced the successor to the PlayStation Portable — meet codename NGP (next-generation portable)! Before I start editorializing about the system, I wanted to arm you with specs and photos. Check ’em out!

CPU ARM® Cortex™-A9 core (4 core)
GPU SGX543MP4+
External Dimensions Approx. 182.0 x 18.6 x 83.5mm (width x height x depth) (tentative, excludes largest projection)
Rear touch pad Multi touch pad (capacitive type)
Cameras Front camera, Rear camera
Sound Built-in stereo speakers
Built-in microphone
Sensors Six-axis motion sensing system (three-axis gyroscope, three-axis accelerometer), Three-axis electronic compass
Location Built-in GPS
Wi-Fi location service support
Keys / Switches PS button
Power button
Directional buttons (Up/Down/Right/Left)
Action buttons (Triangle, Circle, Cross, Square)
Shoulder buttons (Right/Left)
Right stick, Left stick
START button, SELECT button
Volume buttons (+/-)
Wireless communications Mobile network connectivity (3G)
IEEE 802.11b/g/n (n = 1×1)(Wi-Fi) (Infrastructure mode/Ad-hoc mode)
Bluetooth® 2.1+EDR ?A2DP/AVRCP/HSP?

[nggallery id=38]

Sony Ericsson PSP Android Phone (Xperia Play) Previewed

Engadget has posted an extensive preview of the Xperia Play — the Sony Ericsson phone that combines Google Android with the PlayStation Portable. The preview covers most of the phone’s hardware and software features, but with two major caveats. The phone reviewed appears far from final and several features aren’t working. Secondly, the PlayStation Pocket app can’t be tested at this time, so the software limitations I’ve been hearing about can’t be verified.

That said, it’s definitely worth a look if you’re tempted by the prospects of a PSP Android phone. Well done Engadget!

Source

Coffee Talk #291: Your PSP2 Predictions and Wishes

I want to hear your PSP2 predictions. What do you think the system will have? What do you wish it will have? Are you expecting an OLED screen and 3G? Do you think it will pump out PS3-level graphics? Is it a lock for a holiday 2011 release?

Welcome to Coffee Talk! Let’s start off the day by discussing whatever is on your (nerd chic) mind. Every morning I’ll kick off a discussion and I’m counting on you to participate in it. If you’re not feelin’ my topic, feel free to start a chat with your fellow readers and see where it takes you. Whether you’re talking about videogames, your favorite movie robot, Kristin Bell being the new Neutrogena girl, or Rafael Nadal failing at the Australian Open (*snicker*), Coffee Talk is the place to do it.

In less than 24 hours, Sony will be holding a press conference on the PlayStation Portable 2. At least, that’s what most experts are thinking. A few believe that the company will also unveil the PSP Android phone, but I don’t think it will; that’s a Sony Ericsson product and February’s Mobile World Congress makes more sense for it. Besides, two sources have told me that the PSP phone only plays a portion of downloadable games, not every PSP game available digitally. It’s an exciting product, but I expect the enthusiast press to knock its limitations because…well, that’s what those guys are best at. I don’t think that the PSP2 should have to share a stage with its (probably) gimped cousin.

Anyway, I want to hear your PSP2 predictions. What do you think the system will have? What do you wish it will have? Are you expecting an OLED screen and 3G? Do you think it will pump out PS3-level graphics? Is it a lock for a holiday 2011 release? Put on your magic hat a predict the future (please)!