Apple is aiming to make a big splash with its iPad tablet next week and hopes that games from Electronic Arts will help generate interest in the product. While the iPhone and iPod Touch market is one of the fastest growing segments in the gaming industry, Apple hopes that developers will flock to its upcoming tablet. EA’s games could serve as an example to other developers. According to The Wall Street Journal:
Apple is also working with videogame publisher Electronic Arts Inc. to show off the tablet’s game capabilities, according to one person familiar with the matter.
While I’m sure the iPad (or iSlate or iTablet) will be a success, I’m certain that it will only do a fraction of the numbers the iPhone has done. A lot of people need phones and love the extended multimedia capabilities the iPhone offers. The iPad, on the other hand, appears to be a pure luxury; nobody needs a multimedia tablet with Internet capabilities. With that in mind, the installed base of the iPad will be a fraction of the iPhone’s, making it less appealing to developers.
The important thing to remember is that since both products will presumably be using iPhone 4.0 software, developers can write the bulk of the code for the iPhone and (again, presumably) optimize code for the larger tablet. Theoretically, it shouldn’t add too much additional work. I’ll ping some of my developer friends and see what they think.
If Apple and its partners deliver a healthy dose of games for the iPad, will that make the device more appealing to you?