Target has announced that it will be selling Amazon Kindle e-readers starting Sunday, April 25. The device was previously available as an Amazon.com online exclusive. According to the company’s press release:
As the first brick-and-mortar retailer to carry Amazon’s Kindle, Target will make Kindle available at its flagship downtown Minneapolis store and 102 south Florida stores beginning April 25, rolling out to more Target stores later this year.
This could be potentially huge for Amazon. There are some people that just don’t like buying consumer electronics without trying them first. There are also some people that don’t understand the benefits of e-ink displays. Getting in a major chain like Target should provide a great sales boost for the Kindle.
Do you think the Kindle will do well at Target? Or do you think Amazon is getting desperate in reaction to the iPad’s initial (and impressive) sales? Also, I love my Kindle!