
RIM and its American carrier partners have announced pricing for the upcoming BlackBerry Bold 9900…and it’s ridiculous. On AT&T, Sprint, and Verizon, the 9900 will cost $249.99 after a rebate and a two-year contract commitment. On T-Mobile, it will cost $299.99 under the same conditions. That’s frickin’ hilarious!
While the BlackBerry Bold 9900 looks like a nice piece of hardware, its internals are outdated and it runs a pathetically archaic operating system. Tech specs include a single-core 1.2GHz Snapdragon processor, 8GB of internal storage, 768MB of RAM, and a 2.8-inch screen (640 x 480). Those specs look like a joke compared to current high-end Android phones, all of which are priced at $199.99 under the same terms. The only exceptions are some of Verizon’s LTE Android phones, which cost $249.99, but those models offer unmatched Internet speeds. The point being that the Bold 9900 is way too expensive for what it offers.
To me, the pricing can only mean one of two things. Perhaps RIM has given up on the consumer market in 2011. Outside of corporate use — specifically BlackBerry Enterprise Server — I can’t see how a sane person would pay a premium price for such a weak (though certainly handsome) phone. Sure, there are some BlackBerry addicts that will snatch up the 9900, but being a BlackBerry addict in 2011 is akin to insisting that Jenna Jameson is still one of the sexiest women in the world.
My initial feeling is that RIM is waiting for its QNX-based version of BlackBerry OS to hit in 2012 before aggressively attacking the consumer market again. My other feeling is that this is just the latest of a series of idiotic decisions made by RIM executives.
What do you think of the BlackBerry Bold’s pricing? What is RIM thinking here? Do any of you still believe that Jenna Jameson is still ultra-hot?!?
[I wanted to post this story yesterday, but my crap web host decided to take the day off. Never use AnHosting.]