Kinect for Xbox 360 is shipping in two weeks and my industry friends can’t stop talking about it. A lot of them are dismissing it, saying that it’s too expensive, the launch titles are crappy, few enthusiast gamers give a damn about motion controls, and it’s simply…
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Kinect for Xbox 360 is shipping in two weeks and my industry friends can’t stop talking about it. A lot of them are dismissing it, saying that it’s too expensive, the launch titles are crappy, few enthusiast gamers give a damn about motion controls, and it’s simply impossible for some people to make Kinect work in their living rooms. I don’t completely disagree with any of those things, but I have a feeling that Kinect is going to sell like crazy. Here are three reasons why:
- Kinect has generated more mainstream interest than many enthusiast gamers think. Whether it’s Kudo Tsunoda on Jimmy Fallon or Oprah giving away Kinect units to her audience, the system has gotten ample mainstream attention. Hell, RPadholic N8R’s son wants one and it’s not like he’s on the Internet reading gaming web sites all day (he’s not, right Nate?).
- The pre-orders have been strong. Microsoft has been suggesting that Kinect supply could be a problem for the holidays. Some people believe that this is artificial, but the pre-order numbers are there. I was shocked to see that Kinect is #13 on Amazon’s videogame sales charts. This is a $150 product that’s not out for two weeks!
- The biggest reason I think Kinect will sell is that Microsoft is throwing a large wad of money at it. Product director Aaron Greenburg mentioned that it will be backed by hundreds of millions of marketing dollars. The word on the street is that between Kinect and Windows Phone 7, Microsoft’s entertainment and devices division will spend $1-billion this holiday season. The sheer amount of marketing should result in hefty sales.
Keep in mind that I’m saying all of this as someone that’s mostly uninterested in Kinect games (of which there are currently two I’m interested in). Most of my industry friends don’t care about Kinect and most of the people I “see” on the Internet don’t care either, but I have a feeling that it’s going to put up some nice numbers this year.
What do you think? Will Kinect be a mass success? Or will the hundreds of millions of marketing dollars be a waste of money?