Microsoft is in the early stages of planning a televisions service that can be accessed through devices like its Xbox 360 gaming console. The company has been holding talks with various networks for a service that could end up being like virtual cable or a la carte cable. According to Reuters:
Microsoft Corp has held talks with media companies to license TV networks for a new online pay-television subscription service through devices such as its Xbox video game console, two people familiar with the plans told Reuters.
Microsoft is also exploring the possibility of creating content silos and selling more individual channels directly such as an HBO or Showtime. It already has Walt Disney Co’s ESPN on the Xbox Live online service for example.
This could develop into something huge and game changing. Cable and satellite companies are crap, requiring customers to buy packages containing dozens of channels, most of which are unwanted. If Microsoft sells individualchannels — particularly premium ones like HBO — through Xbox 360 and its future consoles, I’d drop my cable service in a heartbeat. Being able to pick the channels you want would be brilliant.
Integrating the television service with Windows Phone 7 would be tremendous. Microsoft’s mobile operating system will have a difficult time catching up to Apple’s iOS and Google’s Android. Offering premium television through Windows Phone 7 would make the battle easier.
While the service appears to be a year away — if it happens at all — it has a ton of potential. I will dream about features like a la carte channel selection and streaming HBO boxing on a phone, but I fully expect the networks to give the bare minimum.
What do you think of a potential Microsoft television service? What would you want it to have?
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