
New York Yankees shortstop Derek Jeter was allegedly offered a three-year contract worth $45-million. Allegedly, he wants more years and dollars. Is Derek Jeter — a 36-year old player on the decline — worth a giant contract?
Statistically speaking, he’s definitely not. He’s an old player that’s playing a young man’s position. His hitting production in 2010 was way down. Jeter has never been a great shortstop in terms of fielding. Despite winning a Gold Glove and having a high fielding percentage, he was one of the worst fielding shortstops in the league based on more advanced metrics. $45-million is a generous offer for a below average shortstop that’s old and most likely getting worse, but…
…he’s Derek Jeter. Is there an athlete in American professional sports that’s more synonymous with his team? Derek Jeter sells tickets, draws television ratings, and sells merchandise. This will be especially true in 2011 when he’ll become the first Yankee to reach 3,000 hits (barring injury). From a marketing standpoint, Jeter is definitely worth more money.
Then there are the intangible points that are impossible to place dollar signs on. Jeter has represented the Yankees in a uncannily classy way. He handles the NY press well and hasn’t made any major slip-ups off the field. Some people feel that Jeter helped the Yankees build the new stadium, increase ticket prices, and increase ratings for the YES Network. These people feel that the Yankees “owe” him a big payday. The dick fielding Jeter’s right — third baseman Alex Rodriguez — has an obscenely high and long contract. Unlike Jeter, A-Rod has embarrassed the Yankees on and off the field. Some people that Jeter deserves a contract comparable to Rodriguez’s. Personally, I think these sentiments are silly, but I also think it’s unfair to pay him solely based on performance since he clearly generates a ton of revenue.
Anyway, I’ve been thinking about this a lot for the last couple of weeks and I’d love to hear your thoughts. Kindly vote in today’s poll and chat it up in the comments section.
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