Coffee Talk #454: Who is the Mainstream Gamer in 2012?

As some of you know, I’ve been watching the panels and talks from DICE 2002. One of the dominant themes of the show was attracting the mainstream and mass markets. It’s hard to believe how far gaming has come in 10 years. Between consoles like the Nintendo Wii, mobile games…

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As some of you know, I’ve been watching the panels and talks from DICE 2002. One of the dominant themes of the show was attracting the mainstream and mass-market consumer. In 2012, the issue has changed. The mainstream consumer is a gamer. It’s hard to believe how far gaming has come in 10 years. Between consoles like the Nintendo Wii, mobile games, and Facebook games, the mass market is arguably a bigger deal than the enthusiast-gamer market.

Back then, the talk was about attracting casual consumers. These days, most people play some sort of videogame. Part of it is how the industry has progressed, but part of it is that gamers simply got older while a whole new generation has grown up with games as a standard form of entertainment. (And not to be morbid, but a lot of people that viewed videogames as a foreign or unusual thing simply died.)

Originally I was going to ask you, “Who is the mainstream gamer in 2012?” After typing all this out, perhaps the better question is, “How can companies turn casual gamers into enthusiast gamers?” Getting someone to play a game on the iPad 2 or on Facebook is easy. Is there an opportunity to “graduate” those gamers? Can they be turned into players that buy PlayStation Vitas and Xbox 720s? Who are the new targets in 2012 now that gaming in mainstream? How can traditional videogame companies snag them?

Author: RPadTV

http://www.RPad.TV