VentureBeat has a great feature on Ubisoft’s upcoming Assassin’s Creed short films that are being used to hype Assassin’s Creed 2 and expand the game’s brand. Taking over the front page of YouTube in eight countries on October 27th, the first of three short films is a huge deal. The site reported:
Assassin’s Creed: Lineage, created by acclaimed Hollywood special effects studio Hybride Technologies (which Ubisoft acquired last year) and Ubisoft Montreal’s Ubisoft Digital Arts (UDA), will make its global debut on Oct. 27 on the front page of YouTube in eight countries.
The movies, which total about 38 minutes in length, feature live actors working in front of green screens. The same actors did voice work on Assassin’s Creed II. Their faces were digitzed and used in the game. The films tee up game, which takes place in Florence and Venice during the Italian Renaissance.
While the movies were expensive to make, they can help transform Assassin’s Creed into a mainstream franchise instead of one that’s revered only by gamers. While it remains to be seen if AC will get that kind of crossover appeal, Ubi is doing everything in its power to make it so. With the Prince of Persia movie already in production, it would be remarkable if Ubi could add another mainstream feather to its cap.