In a move that’s certainly smart but will also add to his reputation as an evil bastard, Activision CEO Bobby Kotick plans on selling discs containing cutscenes from Activision games. He recently told GameSpot:
If we were to go to our audience and say we have this great hour-and-a-half of linear video that we would like to make available to you at a $30 price point or $20 price point, you’d have the biggest opening weekend of any film ever. Within the next five years, you are likely to see us do that. Now that may be in partnership with somebody; it may be alone. But there will be a time when we capitalize on the relationship that we have with our audience.
Would you buy a disc filled with cutscenes? There are a number of gamers I know that would love to watch Final Fantasy XIII’s cutscenes without playing the game. A lot of those gamers would also publicly denounce this practice simply because Kotick brought it up. Is it an ingenious move on his part? Or is it eeeeeeeevil?






