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Like many of you, I spent a lot of time reading a bunch of reactions to Steve Jobs resigning as Apple CEO. One of my favorites was by Peter Pachal of PC Magazine. While I enjoyed the piece, there was a section that bugged me. Check it out:
The reason Jobs picked this time to leave active duty at Apple is apparent. He’s done. He’s finished executing a brilliant strategy of transitioning Apple from a PC-focused company to a company that’s leading the charge into what Jobs calls the “Post-PC world.” Over the past decade, Apple’s legendary success began with the iPod, evolved into the iPhone, and reached new heights with the iPad.
I definitely agree that Jobs changed Apple’s focus and transformed it into a drastically different company than it was in 1997. That said, I’m not buying the whole “Post-PC world” rhetoric. I hate that phrase. It’s a clever bit of marketing that reminds me a bit of the term “Retina Display”. Apple, Jobs in particular, has ingrained the terms Post-PC era and Retina Display to the point where a lot of tech writers think that the Post-PC is an actual era (after the Palaeozoic Era?) and Retina Display is an actual technology. It infuriates me. (For the record, I’m not accusing Pachal of either. His article just reminded me of the matter.)
See, I don’t think of products like the iPhone or iPad as post-PC. They’re just different kinds of personal computers. They’re personal devices, right? They compute things, don’t you agree? They just use different input methods, come in different form factors, and offer a different experience. I realize those sound like major differences, but I believe that my laptop, my smartphone, and my iPad are all personal computers. They’re just different kinds of PCs. Put it this way — my laptop is quite different from the Altair 8800, but they’re both considered personal computers.
Do you agree with me? Are smartphones and tablets just new kinds of personal computers? Or are they distinct device types that should not be considered PCs? Are you living in a Post-PC world? Are you a Post-PC girl? (Think Madonna.)