ESPN The Magazine senior writer Tim Keown blasted Los Angeles Lakers guard Kobe Bryant for appearing in the commercial for Call of Duty: Black Ops. He preys on ignorant readers’ sympathies by weaving a tale of teen-aged boys killed by gun violence and ties it to Bryant appearing in a commercial for an M-rated game. Here’s a clip from this amazingly irresponsible article:
Seriously, is that really Kobe Bryant carrying an assault weapon with the word “MAMBA” on the barrel? Did Kobe Bryant, the highest-paid player in the NBA, take money not only to advertise a shooting game but actually shoot — or simulate shooting — an automatic weapon while doing it? None of his people, not his wife or his agent or someone in the NBA offices, advised him against this?
I love ESPN — the network, the web site, and the magazine — so I was incredibly disappointed by Keown’s piece-of-crap article. Keown is a fine writer, but it was totally bush league of him not to mention that the game is rated M by the ESRB. I don’t believe for a second that he (or his editors) didn’t know this.
As some of you know, I’ve hated Bryant ever since he waved off a Karl Malone pick in an all-star game. I can’t believe I’m defending the alleged rapist, but Keown’s attack is ignorant and irresponsible. Sadly, people will buy into because he leaves out details like the game’s ESRB rating and intended audience. Ugh.






