Combining vaping and street art, Fumi Vapor aims to make a splash with a stylish approach. The company is launching with the radically different Gang Mod, which resembles brass knuckles, and four flavors of vaping e-liquids. All of the Fumi Vapor launch products feature street art from a Japanese designer. I recently caught up with Fumi Vapor vice president Joseph Brown to learn about the company’s mission, the Gang Mod, and the four launch flavors in the company’s e-juice line.
The Fumi Vapor Gang Mod demands attention. For a company that combines style with vaping, a mod that resembles brass knuckles was a great way to start. Love it or hate it, people will talk about the Gang Mod and associate it with Fumi Vapor. The mod is a great conversation starter that will help the company’s brand recognition. Underneath the striking design of the Gang Mod is a variable-wattage chip made by Kamry. In the interview below, Joseph goes over the Gang Mod’s features and artwork.
Joseph also spoke about Fumi Vapor’s four launch e-liquids. Since the company is based in Los Angeles and works with Japanese artists, the four flavors are based on locations that reflect Fumi Vapor’s international nature — DTLA (downtown Los Angeles), Hollywood, Venice Beach, and Tokyo. DTLA is a coke-on-the-rocks e-liquid. Hollywood is a mix of mango, guava, and melon (MGM, get it?!?). Venice Beach is a blueberry ice flavor. Lastly, Tokyo is a mix of honey and melon. These Fumi Vapor e-liquids come in bottle that feature stylish street art.
With its distinct mod and flashy e-liquid bottles, Fumi Vapor is attempting to be a “vaping lifestyle” company. It’s certainly off to an interesting start and there are even bigger things coming later in the year from the company. Joseph teased that Fumi Vapor will have several more mods and e-juice flavors later in 2015.
I’m very curious to see how Fumi Vapor will be received in the vaping world. The company has style, which is of course subjective, and is aggressively going after the top reviewers in the business. At the very least, I expect Fumi Vapor to grab lots of attention. What the company will do with that attention is intriguing. For now, get to know Fumi Vapor better by watching the video below.