Earlier this week I caught up with Surefire Vapor chief executive officer Garry Rivera and chief marketing officer Mike McNeely. The two covered a variety of topics, including the newest King Mods, updates to the Onyx Mod, the company’s upcoming atomizer, the company’s upcoming $140 mod, collaborating with Hot Import Nights, and an exciting mod design contest. While I’m a fan of the company’s Brass Knurled King Mod, I was quite envious of the dark brass Hot Import Nights King Mod and stainless-steel jewelry-finish King Mod. Be sure to check out the video for closeups of these hot mechanical mods.
When I first met the Surefire Vapor, it was one of a handful of American companies competing in the high-end mod space. These days, its seems like there’s a new American high-end mod company debuting every week. While it’s always fun to hear about new products, it was interesting to get Surefire Vapor’s view on how the market has evolved and how the company has evolved with it. McNeely also addressed the always-fun-to-chat-about issue of Chinese clones and the impact clones have had on Surefire Vapor.
Lastly, the company talked about its social media strategy. Surefire Vapor is one of the most popular vaping companies on Facebook and Instagram. While that’s always a boon to marketing efforts, many vapers feel more connected to Surefire Vapor because of the company’s social media efforts. I’ve always admired how the company has handled grassroots outreach (and wanted to make sure Nielson from Surefire Vapor got a shoutout).
When you have a chance, check out the clip above, peruse the new King Mods, get details on the mod design competition, and learn about what’s new with Surefire Vapor. After you’ve done that, kindly leave a comment below and let me know which Surefire Vapor product you’re most excited for.