BioWare and LucasArts have announced that the highly-anticipated MMO Star Wars: The Old Republic will arrive on December 20, 2011. The launch date is fascinating. Major game releases typically stop in early December. A lot of my industry friends are thinking, “Sorry family. I’m abandoning you this Christmas.” Others are surprised that the game is coming out for the holidays, simply because MMOs are typically “me” purchases and not gifts.
I think it’s a brilliant time to launch an MMO. A lot of people have time off at the end of December and the beginning of January. That’s the perfect time to create SWTOR addicts! I can see lots of people giving the game a shot while they’re off from work or school. They’ll return to the office or the classroom and dream about their SWTOR life all day.
Of course I could be wrong. The pull of family and friends might be too much for the Force. What do you think about the unusual launch date of Star Wars: The Old Republic? Is it a great time to create subscribers? Or will the game lose out to Christmas, Hanukkah, and Kwanzaa joy?