In a very short time, Propaganda E-Liquid has become a fairly large e-liquid company. I recall first seeing the company at an OC Vapers Meet event, where the crew had a small display table. At ECC 2014, Propaganda E-Liquid had a relatively modest 10 x 20 booth. At ECC 2015, the company had a huge display, including a two-story staging area, ample seating areas, and multiple kiosks. In the interview below, Propaganda E-Liquid CEO Nicholas DeNuccio talks about how the company got started, the company’s explosive growth, three of his most popular flavors, and what’s coming next.
Propaganda E-Liquid kicked things off with Illuminati, a refreshing blend of blood orange, pineapple, and strawberry. Nick made this flavor while he was still working at a vape shop and used customer feedback to make this juice the foundation of the company’s launch. Vapers that are partial to candy flavors will want to check out Subliminal, which is a sweet and sour Razzmatazz flavor. The newest flavor in the Propaganda E-Liquid lineup is Treason, a sweet lemon pudding topped with whipped cream. While the company started off with fruit and candy e-liquids, it has been rounding out its lineup with savory dessert flavors.
Propaganda E-Liquid currently has five flavors on tap. Nick mentioned that a sixth flavor is on the way. I’d expect the new flavor to hit some time before the end of the year.
On a macro level, Propaganda E-Liquid is a fantastic example of why I enjoy covering the vaping business. It’s a new and exciting space that’s changing rapidly. It’s very cool to see a company like Propaganda E-Liquid grow at such a remarkable rate. Being able to watch companies like Nick’s develop and flourish is a nifty privilege. If you want to learn more about Propaganda E-Liquid and its juice, check out the clip with Nick below.