High Roller Sweets e-liquids immediately catch your eye with their packaging. The juices come in glass bottles shaped like dice. The bottles are placed in a round box lined with uncirculated money. Inside the bottles are rich and sweet flavors, with complex recipes. CEO Nick Bautista’s background includes formulating ice cream and yogurt flavors. His experience — along with an ardent passion for gambling — helped shape High Roller Sweets into the company it is today. At ECC 2014, I spend some time with Nick to get to know more about him, his company, and e-liquids.
There are a few pleasantly atypical things about High Roller Sweets e-liquids. While most “large” bottles found in vape shops are 30 milliliters, Nick opted to go with 35 milliliters in order to stand out from the crowd. While most e-liquids come in nicotine increments of six milligrams, Nick opted to go with increments of five milligrams, kind of like how you’d bet in a casino — 5, 10, 15, 20, etc. From what I gathered, Nick tries to add an edge to his juices by putting in extra ingredients. Take the customary RY4 formula of tobacco, vanilla, and caramel. The High Roller Sweets version (Roulette) of this hugely popular juice takes those three ingredients and adds two more to the mix — butterscotch and custard. While High Roller Sweets certainly isn’t for everyone (no e-liquid company is), you have to appreciate the company’s efforts to stand out.
Check out my ECC 2014 interview with Nick Bautista to learn more about High Roller Sweets and see what the company’s next flavor will be.
