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Sony announced that it will be testing an affinity program called PlayStation Rewards. According to the press release, “Everyone who participates in PlayStation Rewards has the opportunity to earn a wide range of exclusive rewards. Some examples include exclusive PSN avatars that display member status in the program, dynamic themes and PlayStation Home content, as well as the opportunity to participate in members-only sweepstakes and giveaways.”
I’m fanatical about affinity programs like Starwood Preferred Guest and United Mileage Plus (even though UAL sucks for not having a DEQM promotion this year). For some reason, I’m not nearly as interested in videogame affinity programs. Club Nintendo is pretty cool, but I’m not (yet) interested in PlayStation Rewards, Xbox Live Rewards Squad, or GameStop PowerUp Rewards. To be totally honest, part of it is because I get a lot of videogame goods for free, but part of it is that the gaming programs are kind of dull.
How about you ladies and gents? Are you into any affinity programs? How about videogame affinity programs in particular?





