
Since 2010, it has been rumored that Amazon will offer free unlimited video streaming to its Amazon Prime
customers. If you’re not familiar with Prime, it offers free two-day shipping and $3.99 next-day shipping on most Amazon purchases for an annual fee of $79. Recently, Engadget discovered some evidence that showed the rumor could pan out soon.
Netflix is, by far, the most popular video streaming service in America. Amazon could challenge Netflix in the streaming space with this rumored deal. It would be cheaper than a yearly Netflix subscription and users would get additional value from the shipping services. While Amazon would arguably lose money on the streaming service, the idea is that it would more than make up for it when customers purchase physical goods.
I’ve been an Amazon Prime customer since the program’s inception and I absolutely love it. That said, it also makes me spend more money than I probably should since I know that my items will arrive quickly and I want to maximize the value of my subscription. Since money is a bit tight, I’ve considered dropping Prime in 2011, but the prospect of free video streaming will probably make me hang onto the service.
For gamers, the choice is especially interesting. Amazon has several great deals on games and often ships new titles to Prime customers so that they arrive on launch day. However, Netflix is available on all three current-gen consoles. Amazon Video on Demand is available on TiVo, PC, certain Sony Bravia televisions, and select Panasonic Viera models. Though I suppose using an Xbox 360 as a Windows Media Extender would allow for console playback. The point being that Netflix has direct ways to watch content on consoles, while Amazon does not (yet).
I’d love to hear what you think of this rumor. Would you subscribe to Amazon Prime if it included unlimited video streaming? Also, thanks to RPadholic tokz_21 for reminding to write about this rumor.
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