In an awesome bit of nerd warfare news, Facebook hired a PR agency to get negative articles written about Google. Considering the somewhat shady origins of The Facebook, aggressive and morally questionable tactics shouldn’t be too surprising. Still, it was a brazen move that was reckless at best and idiotic at worst. Here’s more from The Daily Beast’s Dan Lyons:
For the past few days, a mystery has been unfolding in Silicon Valley. Somebody, it seems, hired Burson-Marsteller, a top public-relations firm, to pitch anti-Google stories to newspapers, urging them to investigate claims that Google was invading people’s privacy. Burson even offered to help an influential blogger write a Google-bashing op-ed, which it promised it could place in outlets like The Washington Post, Politico, and The Huffington Post.
But who was the mysterious unnamed client? While fingers pointed at Apple and Microsoft, The Daily Beast discovered that it’s a company nobody suspected — Facebook.
There are several amusing things about this situation. First, I can’t believe that Facebook even did this. Did it really think that it wouldn’t come back to haunt the company? Considering the opinionated and informal nature of modern tech journalism, of course someone was going to rat out the PR flack and of course someone would connect the dots back to Facebook.
Secondly, I love that this story was written by Dan Lyons. Some of you know him as Fake Steve Jobs. That’s awesome.




