An atypical Southern California juice company, Smiley E-Liquid stands out with its easy-to-follow menu and straightforward juices. While many SoCal juice companies use complex formulas and ornate names (that sometimes have nothing to do with the actual juice flavor), Smiley’s offerings are easy to understand. Jolly Apple tastes like an apple Jolly Rancher candy, Vanilla Dream tastes like vanilla, Morning Espresso tastes like coffee, etc.
While many vapers enjoy Smiley’s straightforward approach, these juices were made with mixing in mind. The company offers something called the Juice Bag, which includes a 15ml bottle of Vanilla Dream, six smaller bottles of Smiley’s other flavors, two mixing bottles, and a recipe card. The card has a number of recipes that were concocted by Smiley employees and fans of its juices. While you can enjoy a single Smiley flavor on its own, the Juice Bag allows vapers to craft more complex juices. Adding a social twist, vapers that come up with unique blends can email their recipes to Smiley and have their formulas included in upcoming cards.
I’ve had a number of Smiley juices on their own and played around with my own mixes (for the record, most of my blends sucked). While I generally enjoy complex and layered e-liquids, I completely understand and appreciate the company’s approach. At two of the vape shops that I frequent, these juices are wildly popular. At one store, Smiley’s savory flavors (Vanilla Dream, Morning Espresso) are very popular. At Vape Star LA, where the interview below was filmed, Smiley’s candy flavors fly off the shelves.
Check out my chat with Smiley vice president Stephen James to learn more about the company’s approach to juices, learn how the company got started, hear descriptions of some of its flavors, hear about upcoming seasonal releases, and learn about the Juice Bag product.