Microsoft has a tough battle ahead of it with Windows Phone 7, but it believes that one of its mobile OS’s key selling points is Xbox Live. With Apple iOS’s robust app store for iPhone and Google Android’s super tight integration with numerous Google products, is Xbox Live enough of a hook to attract customers? Microsoft general manager of developer and platform evangelism Matt Thompson believes so. VentureBeat quoted him as saying:
Clearly the phone is you, so the most unique thing we’re trying to do is bring Xbox Live so you can carry the online ‘you’ into the rest of the world.
While I agree that Xbox Live on a phone is a unique feature, I don’t think it’s as social as Thompson is making it out to be. Services like Facebook, Foursquare, and Twitter have a much broader reach. Way more people use those services as an “online you” than Xbox Live.
What do you think? Is Xbox Live functionality on Windows Phone 7 enough of a hook for you to consider changing mobile platforms?