On October 30, 2015, ESPN made the horrible decision to shut down Grantland. The website offered a fantastic combination of sports and pop-culture coverage. It quickly became my favorite website on the Internet shortly after it launched. Grantland’s writing was longer, smarter, and sharper than most of what you’ll find on the Internet. The site’s closure is disheartening on several levels.
As a reader, Grantland’s closure is disappointing because it had some of ESPN’s best writing. The site excelled at long-form articles that were informative and entertaining. It had a wide variety of writers that skillfully covered a wide variety of topics. While sports was Grantland’s emphasis, it also covered movies, music, television, pro-wrestling, and more. No matter the topic, I could always depend on a well-written article on Grantland that always entertained me and often left me a bit smarter than I was before I read it.
As a reader, I also appreciated Grantland’s simple layout. The design emphasized content and the advertising was tame by today’s standards. Grantland loaded quickly on desktop and mobile devices, unlike some of my other favorite websites (I’m looking at you, The Verge). Sadly, a website with great writing and user-friendly design is uncommon these days. That Grantland offered both was extraordinary.
As a longtime Internet writer, Grantland’s closure is depressing. It shows that corporate hacks are unwilling and/or unable to support great content creation. It’s sad that the dozens of fantastic editors and writers at Grantland no longer have jobs, while ESPN continues to pay Stephen A. Smith to act like an idiot on television. It makes me wonder what kind of support the website had from the suits, its advertisers, and its readers. Obviously something was missing. The high-quality content was there, but did the suits support it with enough marketing? Did the site not get enough ad dollars? Were people uninterested in longer articles? It’s baffling.
As a longtime ESPN.com reader, I’m amused that Grantland’s closure killed the best writing the company had to offer. I used to love ESPN.com, but it has become garbage. While the site is ESPN’s Internet flagship, the writing on Grantland and FiveThirtyEight (another ESPN-owned website) was superior to anything on the “main” website. ESPN.com has devolved in a mashup of moronic click bait, AP reposts, thoughtless opinion pieces, daily LeBron James updates, and the occasional solid article. Copyediting is, sadly, optional on ESPN.com.
Add it all up and it’s disheartening. My favorite website is gone. Another corporate overlord has pissed on the value of quality content. Instead of enjoying my daily dose of Grantland, I’ll have to read the crap on ESPN.com. Oh well, maybe it’s time to give Yahoo! Sports another look.