Rovio’s Angry Birds is one of the most successful franchises in the history of mobile gaming. Will its recently released Amazing Alex reach similar heights? Like Angry Birds, Amazing Alex is a physics-based puzzle game, but instead of the epic birds vs. pigs war, you deal with everyday objects found in a kid’s room. I’ve played a bit of the game and found both the graphics and puzzles charming. However, I don’t think it has the “cute” factor that Angry Birds enjoyed. I’ve seen all kinds of Angry Birds merchandise used by people around the world. I sincerely doubt that Amazing Alex gear will be as popular. I’m sure Amazing Alex will do well, but I doubt it will resonate with people the way that Angry Birds did.
Of course I could be totally wrong. That’s where you come in! I’m sure that most of you have played Angry Birds. Do you think Rovio can catch lightning in a bottle twice with Amazing Alex?