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What do you think of when you hear the word modular? For me, the cheap and popular modular furniture from Ikea immediately springs to mind. Are you ready to think about buying games in a modular way? A few publishers are exploring the option in the quest to find a new game-publishing model that will work better in the upcoming years.
As an example, let’s use the fictitious (but potentially awesome) game Marvel vs. San Rio. The full game costs $60. The game is also available modularly, with the single-player and multiplayer components costing $35 each. This could be a potentially interesting way to buy and sell games. People that want to enjoy all the variations of Wolverine vs. Hello Kitty would snatch up the whole thing. Those that only care about the story mode would save $25 by paying for single-player only, while multiplayer fiends could just buy that mode. Naturally, the publisher would include all kinds of demos and incentives to nudge players to buy the mode they don’t already have.
A couple of publishers have mentioned this idea to me and my friend Paul mentioned that a publisher mentioned it to him last week (that’s triple mentioning in case you’re counting). Do you think this model would work? Is it something you’re interested in? Will videogame publishers borrow from the ingenious world of Swedish modular furniture and sell their wares modularly?