I’m sure most of you have seen that AT&T commercial where a really hot chick professes her love for Cool-Jams. (It’s embedded above in case you haven’t.) The gag was meant to show off the power of AT&T’s mobile network (*snicker*) and poke fun at an uncool product. A curious side effect of the spot is a surge in Cool-Jams sales. According to a company press release:
Recently AT&T casually mentioned Cool-jams in one of their national commercials. Since then Cool-jams monthly sales have tripled.
My theory is that anything will sell if it’s mentioned by a really sexy woman.
Full disclosure: I’m actually friends with the girl in the commercial. This is just an elaborate way for me to say, “Hey! We really should hang out and catch up.” So take that Kim!