Everyone knows that Modern Warfare 2 is going to be huge — certainly one of the biggest games of 2009 — but according to GameStop, it will be the biggest title of the year and the biggest launch in company history. GameStop merchandising and marketing EVP Tony Bartel told Gamasutra:
By all indicators, we anticipate Call of Duty: Modern Warfare 2 will be the biggest entertainment launch of 2009, as well as the biggest video game launch in GameStop’s history.
I’m a little surprised by this. Maybe I underestimated the game due to a lack of interest, but I definitely wasn’t expecting it to be GameStop’s biggest launch ever. Will Modern Warfare 2 really be bigger for the company than Halo or Grand Theft Auto?