The New York Times is one of the most popular and respected newspapers in the world, but it has its head up its ass when it comes to digital subscriptions. The company unveiled the pricing for its digital offerings. Users can read 20 articles each calendar month on NYTimes.com for free. After that the costs for unlimited reading are:
- $15 every four weeks for NYTimes.com + smartphone app
- $20 every four weeks for NYTimes.com + tablet app
- $35 every four weeks for NYTimes.com + smartphone app + tablet app
That’s frickin’ hilarious! Considering all the free (i.e. ad supported) and excellent news sources available online — for PCs, smartphones, and tablets — I can’t imagine anyone paying these prices. This business model is so ’90s. I can’t see it being anything other than a complete flop.
Then again, I could be underestimating the power, reach, and demand for The NY Times. What do you think? Will this subscription model be successful? Or is it just ridiculously outdated?