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In case you’ve been living under a rock (a common occurrence in the Dagobah System), The Walt Disney Company and EA have entered into a multi-year licensing agreement that allows the latter to publish Star Wars games. BioWare, DICE, and Visceral will be the EA studios handling the upcoming games. It’s been lots of fun reading and listening to reactions on the deal. Some of them are just…crazy. Some people are acting like Disney handed over the rights to Star Wars to a legion of baby seal killers that hunt whales and burn down rain forests on the side.
Perhaps I shouldn’t have been surprised by the harsh reactions of some gamers, a few journalists, and a couple of developers. EA has a bad reputation that has been exaggerated to the point of the company being selected as the worst in America by readers of The Consumerist. That distinction is preposterous; there are dozens (hundreds?) of companies in the banking, pharmaceutical, oil, and tobacco industries that are way worse for Americans. Perhaps I was being naive in thinking that all gamers should be happy that Star Wars will live on in the gaming universe. I’m just having a hard time understanding all the negativity.
I wonder what alternatives haters of this deal would have preferred. Not many publishers are in a position to pay “Disney money.” As far as American publishers go, Activision and Microsoft could afford it and after that…I can’t think of anyone else. While Star Wars has certainly become a global phenomenon, its identity is very much rooted in America. It would have been strange if Disney licensed the rights to a European or Japanese developer. Even thinking about a Star Wars game from Konami or Ubisoft feels weird.
Perhaps there wasn’t a perfect partner for Disney. No matter what, some gamers would have bitched and moaned about any publisher that paid for the rights to make Star Wars games. EA certainly has the money and talent to make some great ones. While there’s no guarantee that the company will produce top-quality games, at least the potential is there. Isn’t that better than not having any Star Wars games at all?
Anyway, what’s your take on the deal? How do you feel about EA making Star Wars games?