At its “Back to the Mac” press conference, Apple unveiled the Mac App Store for the current Snow Leopard (OS X 10.6) and the upcoming Lion (OS X 10.7) operating systems. The Mac App Store replicates the simple experience of purchasing apps for the iPhone, iPad, and iPod Touch devices. It also offers the 70/30 split between free apps and paid apps, as well as developer revenue and Apple’s cut. Here’s more info from the press release:
The Mac App Store brings the revolutionary App Store experience to OS X, making discovering, installing and updating Mac apps easier than ever. Like on iPad, you purchase apps using your iTunes account and they download and install in just one step. App updates are delivered directly through the Mac App Store, so it’s easy to keep all of your apps up to date. The Mac App Store will be available for Snow Leopard within 90 days and will be included in Lion when it ships next summer.
I’ve been thinking about the Mac App Store all day (even while watching the Yankees beat the crap out of the Rangers). My initial thought was, “This is going to be frickin’ huge!” After digesting the information for several hours I have come to the conclusion that this is going to be frickin’ huge!
From Apple’s perspective, this is an ingenious way to trap customers into its walled garden. For consumers, the convenience of buying apps in a simple and straightforward way is brilliant. The apps can be used across multiple machines, which is great for people with multiple Macs. I’m sure Apple feels that once people invest in the ecosystem, it will be harder for them to leave; it’s similar to how many iPhone users are reluctant to switch platforms because they have bought so many iPhone apps. If people buy numerous Mac App Store apps, they’re less likely to switch to Windows (or Linux).
I also expect more developers than ever to flock to the Mac platform. Some analysts have stated that Mac OS accounts for 10 percent of the personal computers in North America and 20 percent globally. I believe that the Mac App Store will help grow the installed base.
I’m convinced that this is Apple’s most significant software and services product since the original iTunes. As you know, iTunes helped Apple dominate with the iPod, enjoy enormous success with the iPhone, and legitimize the tablet market with the iPad. While the results won’t be as dramatic as what it did with the iPod, I think the Mac App Store will invigorate the Mac software scene, attract new customers, and make existing customers more likely to purchase a Mac in the future.
Then again, I could be totally wrong. What do you think of the Mac App Store? Is it a genius move by Apple? Or am I overstating the impact that it will have?