Sony Online Entertainment has rebranded its annual fan event; gone is the old SOE Fan Faire moniker, to make way for SOE Live! This year’s event will take place from October 18 to October 21 at Bally’s in Las Vegas. Why the name change? Here’s a clip from the press release that explains it all.
“The ‘SOE Live’ name change represents a deeper meaning behind our annual event,” said Laura Naviaux, Senior Vice President of Marketing and Sales, Sony Online Entertainment. “As our game portfolio continues to expand, we wanted to better represent our diverse player base and games, including the newest additions to the SOE family, with DC Universe Online, Free Realms, Star Wars: Clone Wars Adventures, and the highly anticipated PlanetSide 2. Previous event attendees can rest assured that we are not removing any of our established activities in order to accommodate the new players; rather, they can expect even more to make this the ultimate SOE fan experience.”
SOE Live reflects the belief that all SOE players are part of one extended family and presents an opportunity for fans of all ages to meet the talented people behind some of the online world’s most successful games. In addition to a slew of social events, SOE will host developer panel discussions and game-themed live events, giving attendees a chance to voice their opinions of current and upcoming game content. SOE Live will also feature exclusive access to new announcements and beta programs, tournaments, premium swag and more.
That last paragraph kills me. I’m half-expecting SOE to adopt Black Eyed Peas “One Tribe” as the official song of SOE Live. One people!!!
Seriously though, I’m excited for SOE Live. It’s an event about games in Las Vegas. I’m totally down. Any of you interested in attending SOE Live?
Will MS pull a Bethesda and litigate over using the word Live?? Lol
I'll bring the popcorn.