Normally I can’t be bothered to write about companies hiring new executives. For the most part, none of you care. Nintendo’s latest executive announcement was too good not to touch. The company has hired Scott Moffitt as the new executive vice president of sales & marketing for Nintendo of America. He’ll be reporting to NOA president Reggie Fils-Aime — you know, the guy that marketed Guiness beer, Pizza Hut, and Panda Express before taking Nintendo to new heights. How can Moffitt match up with Fils-Aime? Well, just look at this snippet from the press release:
Moffitt comes to Nintendo from Henkel Consumer Goods, where he oversaw North American operations for leading personal-care brands such as Dial, Right Guard, Tone and Pure & Natural. During his five years as senior vice president and general manager for the Personal Care division, he orchestrated an overhaul of the flagship Dial and Right Guard brands.
I love it! The dude sold soap and deodorant!!! That’s the perfect complement to the marketing strategies involved with selling stout beer, The Bigfoot Pizza (a Fils-Aime project), and mediocre Chinese food. Aren’t you glad you used Dial?!?
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