Naughty Dog founder and current Monkey Gods chief executive monkey Jason Rubin believes that there’s one thing that will help the gaming industry thrive: more cowbell. Wait, that’s not right. I meant digital distribution. In an interview with Character Arcade Rubin said:
Inefficiencies in distribution tied to the box release are hampering that part of the business. If publishers and developers could recapture the 20 percent stores’ take, plus a substantial part of revenue lost to piracy, rental, and resale, not to mention the cost of shipping pieces of plastic all over the world, then I think that part of the industry would be in a better position financially, without a single extra dollar of cost to gamers. Digital distribution can help with all of those inefficiencies, at the same time as it improves the gamer’s experience.
From a developer’s perspective, I totally see where he’s coming from. From a consumer’s perspective, I know that some of you have issues and concerns about digital distribution. What do you think of Rubin’s take on the matter?