It looks like Google is partnering with iLike (MySpace) and Lala for an upcoming music service. TechCrunch claims that the service will be announced on October 28. Supposedly called Google Audio, the effort gives Google yet another way to serve ads. Perhaps more importantly, it gives the company a music service that can be leveraged by products that use Google Android. TechCrunch’s Michael Arrington reported:
Google will soon launch a music service, we’ve heard from multiple sources, and the company has spent the last several weeks securing content for the launch of the service from the major music labels. One source has referred to the new service as Google Audio.
This new service will be available for at least U.S. users, our sources confirm, although it isn’t clear if it’s a download or streaming service, or both. Google already has a decent (if little used) music search engine that can be accessed by simply typing “music:” before a query. But songs are not available for streaming or download from those searches.
Apple and Google have been competing in more and more areas, with the companies growing increasingly icy towards each other. Google has had recent difficulty integrating its products (Google Voice) into Apple’s (iPhone). A recent rumor stated that Apple was working on its own mapping program to remove Google Maps as the default on the iPhone and iPod Touch. Google starting a service that competes head-on with Apple’s iTunes is an even bigger shot. Hopefully there will be blood soon.
While I don’t think Google Audio has much of a chance against iTunes, it might be able to do well enough on its own. I know there are a lot of iTunes haters reading the site. Would you give Google Audio a chance?